TEADS STUDIO

HEAD OF CREATIVE STRATEGY
2019 - PRESENT

At Teads Studio, I lead creative strategy for some of the world’s most influential brands—Apple, Amazon, Disney, Pinterest, and more—crafting campaigns designed to perform in-feed and at the speed of swipe.

My role spans global campaign leadership, cross-functional team management, and creative experimentation. I’ve overseen the production of hundreds of dynamic assets across 26+ markets, using data-driven insights like A/B testing, facial coding, and live optimization to refine performance. When concepting with creatives, I challenge them to “break Teads.”

I also serve as U.S. Sustainability Lead, presenting to agency leadership, developing initiatives, and internal education that advance the intersection of creativity and climate responsibility.