APPLE | PEEKABOO

CREATIVE STRATEGY / PRODUCTION
2025

STRATEGY

At Teads, I led creative strategy and production for Apple’s Safari Privacy “Peekaboo” campaign—an innovative vertical video unit built for mobile-first attention. The concept was developed in close partnership with Apple and MAL, evolving over five months of creative collaboration.

The result was a playful, privacy-forward experience that reimagined branded storytelling within the scroll. The campaign was recognized by the Webby Awards in 2025 with nominations in both Best Media Strategy and Best Use of Online Media—marking the first time Teads had been submitted in partnership with Apple.

RESULTS

Webby People’s Voice Winner | Advertising, Media & PR - Best Media Strategy 2025

Webby Honoree | Advertising, Media, & PR - Best use of Online Media 2025