NETFLIX | SOCIAL

BRAND MANAGEMENT / STRATEGY / PRODUCTION
2016 - 2018

STRATEGY

Netflix didn’t just want fans to love the shows—they wanted fans to love them.
So we reshaped their social to turn culture and conversation into meaningful brand moments.

THE NORTH STAR

Be the backyard barbecue everyone wants to be at—where people feel included, seen, and like they belong.

IMPACT

  • +152% Twitter follower growth → 4.7M

  • +130% Instagram follower growth → 2.66M

  • +22% Facebook growth → 9.3M

  • Dozens of original title campaigns launched

THE HOW

  • Mirror moments

  • Emotional resonance > promotional noise

  • Hyper-contextual messaging

  • Micro-stories that build macro-identity

  • Listen closely. Engage personally

  • Agile preparation

  • Consistency = trust

Next

AIRBNB | #LIVEINTHEMOVIES