EXPERIENCE

Award-winning creative strategist with 13 years of experience shaping campaigns for some of the world’s most iconic brands.
Proven leader in building brand narratives, driving digital innovation, and strategic solutions that enhance cross-functional performance and drive revenue.
Passionate about the intersection of brand, culture, and storytelling.
Cannes, Webby, Shorty, and Twitter #Creativity award winner.

Head of Creative Strategy, U.S. Sustainability Lead
Teads

2019 - Current // Los Angeles, CA + Remote

Apple / Pinterest / adidas / Toyota / Disney / Amazon

• Lead global Apple campaigns across 26+ markets in partnership withApple, MAL, and OMD media, production, and creative teams.

• Oversee team of creative strategists, designers, and developers, fostering a culture of innovation and cross-functional collaboration to drive seamless client experiences and optimize workflows.

• Deliver innovative and data-driven creative powered by iterative tests, custom API executions, dynamic optimization, and facial coding insights.

• Cultivate high-caliber agency/client partnerships, driving effective campaign outcomes and proactively identifying strategic opportunities.

• Strategic partner working closely with Sales, Data, and Research teams.

• Serve as U.S. Sustainability Lead—collaborate with agency leadership,develop strategy, collateral, and internal training programs.

Account Supervisor
SID LEE

2016 - 2019 // Los Angeles, CA

Netflix / The North Face / Dickies / Zwift / Movember

• Led Netflix’s brand social media strategy—grew channels by millions and launched dozens of original title campaigns.

• Managed a multi-agency team for The North Face’s global brand campaigns across video, social, digital, print, OOH, and experiential.

• Drove brand repositioning for Dickies, aligning creative with fashion, music, and workwear subcultures to appeal to a younger demographic.

Account Executive
TBWA \ Chiat \ Day

2015 - 2016 // Los Angeles, CA

Airbnb

• Led Cannes Lion-winning #LiveInTheMovies Oscars social campaignfor Airbnb—drove the highest user engagement of any brand, without a TV buy or sponsorship.

• Managed integrated campaigns across social, print, OOH, and digital.

• Translated cultural insight into high-impact, moment-driven activations.

Assistant Account Executive
Wieden + Kennedy

2013 - 2015 // Portland, OR

Procter & Gamble – Herbal Essences

• Managed social media strategy and content production for Herbal Essences across all major platforms.

• Led a social team, owned a $120K annual budget, and oversaw monthly calendars, tentpole campaigns, and platform-specific strategy.

• Coordinated efforts to reintroduce the brand to younger audiences through strategic rebrand and platform-specific creative.

Assistant Account Manager
Goodby, Silverstein & Partners

2012 - 2013 // San Francisco, CA

TD Ameritrade

• Supported integrated campaigns across digital, print, and broadcast.

• Managed timelines and budgets in collaboration with internal teams.

Founder & Editor
TheSavoia.com

2011 - 2014 // Santa Clara, CA + San Francisco, CA

Cultural commentary site with 7.5M+ views

• Built and led a global team of writers covering music, style, tech, and design.

• Drove early virality through curated storytelling and trend forecasting.

Education

Santa Clara University
B.A. Communication, English
2008 - 2012
IES Abroad, Siena, Italy
Summer + Fall 2010

Interests

you and a Mexican coke

you and a Mexican coke

your face framed by an 8x10

next to a hole in dry wall.

if i open my eyes half way, 

    you’re Gérard’s Récamier

a someday phantom

a wet pack of Gauloises

you said, “you’re not as funny as you think”

i said, “i wouldn’t know”

you drank half, then said you were done.

and when i let out a laugh,

i wonder if you’re still listening—

if your silence is a word about to be spoke;

                              if your kiss said goodbye or 

hello.

i hope you

haunt me

when you 

let me go.